| 1. |
A
fact sheet which concisely articulates the specifics of your
project, organization, related issues and contact information. |
| 2. |
A
general press release which states.
|
| |
The
who, what, when, and where of the project or issue; |
| |
How
the issue impacts your community or constituency; |
| |
The
nature of your involvement with the community or the issue; |
| |
Highlights
of your efforts towards the end goals; |
| |
Quotes
appearing in the second / third paragraph and towards the
end of the release from an organization spokesperson as well
as outside experts; |
| |
A
tag line, which is a brief statement that concisely
expresses the mission of organization. This maybe followed
by a listing of the outside funders. |
| 3. |
Additional
articles and supporting documents on the issues and organizations
that reinforce your message. |
| 4. |
Interviews
with persons responsible for the success of your initiatives. |
| 5. |
Organization
logos. |
| |
|
|
Your PR kit will be enhanced by the addition of: |
| |
|
| 1. |
Letters
to the editor are a great way of engaging outside supporters
in
your dialog with the community. They can be used to discuss
immediate issues as they relate to the organization’s mission;
can acknowledge and bring attention to the work of other organizations
or individuals on behalf of the organization; or serve as
an opportunity to have leaders and supporters advocate for
your cause by writing a letter on your behalf. |
| 2. |
Public
Service Announcements (PSA’s) for print and broadcast are
an important
way to leverage your media exposure. Media outlets are more
likely
to offer these spots to your organization when they are tied
into national, state or local observances such as American
Education Week. |
| 3. |
Proclamations
presented at national, state and local government meetings
or created by elected officials for presentation at your events.
A proclamation adds credibility to the organization and its
mission through the stated backing of community leadership. |
| 4. |
Letters
of support from community leaders, elected officials and business
representatives that may be sent out to current advocates
and future supporters. |
