Driver of Success
Coaching is popular today because it works! It helps your leadership build confidence and skills. It helps them look at situations differently and generate new approaches. Whether you wish to help your ED grow in his or her position, or further engage your entire board, coaching is a cost-effective tool.
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Specialist in Coaching
Robyn Fern Perlman
While an executive at Caesars World, Robyn Fern Perlman exported the entertainment conglomerate’s motto of glamour, fun and creative enterprise to the hills of Kentucky, putting a serious twist on it. To communities without running water, Robyn imported the ballet. Her vision: children exposed to the arts would grow up knowing that “anything is possible.” With that vision, she helped form the WINGS Foundation, which was instrumental in bringing innovative arts and science programming to children in rural Kentucky.
Robyn’s uncanny ability to develop social enterprises by melding her business acumen with her understanding of the success factor as related to personal leadership helps organization make the necessary “human” changes needed for business success. She has extensive experience partnering media, corporate entities, celebrities, civic and philanthropic leaders with charitable concerns – developing press conferences, media tours, speaking engagements and community affairs programs on the national level.
Her nonprofit and government clients have included the Urban Land Institute, Florida Department of Transportation, Broward County Transit, Broward Center for the Performing Arts, the Museum of Art of Fort Lauderdale, History Miami, Port Canaveral, The 11th Circuit Dependency Court, Guardian Ad Litem, US - Israel Bi-National Science Foundation, North Broward Hospital District, and the Henderson Behavioral Health Center among others.
As president of R.F. Perlman, Inc., a strategic marketing and public affairs firm founded in 1993, she specialized in the development and implementation of public relations strategies not only for nonprofit organizations, but also initial public offerings, corporate development, technology, retail sales, consumer products, travel and tourism, and patent and copyright issues. She has a unique ability to work in partnership with in-house public relations and marketing executives to help create imaginative campaigns that complement the organization’s objectives.
For example, under the auspices of Warner Bros. Publications Robyn created a national campaign for music education in public schools. She engaged the major press and staged public events in Los Angeles, New York and Washington, D.C., corralling the support of the White House, elected officials, school chancellors, principals, teachers, pupils, local orchestras and major musical celebrities.
Robyn – a founding principal of CoreStrategies for Nonprofits, Inc. – has held many positions in her more than 30 years in the business. She has served as senior in-house public relations director, senior corporate public relations liaison and independent consultant for companies such as Lucent Technologies, Saks Fifth Avenue, Kenny Rogers Roasters Corporation and Holland & Knight.
For Caesars World she handled the promotion, publicity and marketing of the Caesars’ image including landmark events such as hotel grand openings, publicity tours, sporting events and various extravaganzas. She collaborated with such diverse entities as Vogue Magazine, Bloomingdales, the designer Diane VonFurstenberg, and national headliners.
Robyn’s knowledge and experience enables her to quickly assess clients’ goals in order to develop comprehensive strategies that ensure quality performance. But, it is her ability to execute business strategies and understand and encourage dialog between key stakeholders that takes her clients to a whole new level.
Robyn currently is developing The Business & Leadership Institute for Early Learning following her service on the board of the Broward County Early Learning Coalition, which allocates $90 million per year for school readiness programs in the county. During her tenure at the Coalition she served as Vice Chair and Treasurer. More importantly she brought Congresswoman Debbie Wasserman Schultz, Wells Fargo, FPL, Nova University, The Children’s Trust and others to work together with early learning center owners and directors to help build their early learning center’s business profitability. In 2014 she attended The White House Summit on Working Families to present this innovative project.
Robyn also serves as a mentor and chair of the scholarship committee for the Women of Tomorrow Mentoring and Scholarship Program, which has given out more than 4 million dollars in scholarships to senior high school girls in Miami-Dade, Broward and Palm Beach Counties. She also is part of their national expansion team funded in part by a 13 million dollar grant from The Knight Foundation. Her hard work on behalf of these young women was recognized when she was selected as Mentor of the Year, 2009. Robyn also served on the board of Legal Services of Greater Miami and was a founding board member of Women Executive Leadership which helps accomplished women learn about and acquire corporate board seats. She has a B.A. from the University of Miami.